HOBO, as a young brand, has been present in global markets since 2016 and has well identified the needs in the market. By developing its product portfolio, HOBO has introduced detergent powders and liquids with scientific and environmentally friendly formulations into the lives of its customers.
In the summer of 2016, the first HOBO’s product was released to the world market. HOBO hand washing powder initially entered the Turkmenistan market with a volume of 450 grams, and with the expansion of its markets, it was able to enter the markets of Pakistan and Iraq in the sizes of 5, 3 and 1.5 grams. Currently, this product is available in 10 country and is entering larger markets as well.
In the spring of 2017, HOBO entered the world market for the first time in the Iraqi market with the development of a 20 kg machine washing powder product. Later, with the expansion of its markets, it also entered the countries of Azerbaijan and Turkmenistan. Currently, this product is available in the sizes of 5, 3, 1.5 kg and 500 grams in the 10 country and will enter other markets as well.